This project began as a conversation between the University of Edinburgh, Jacobs, the City of Edinburgh Council and Sustrans around how to improve design, monitoring, evaluation and future adaptation of the Open Streets initiative using new and innovative approaches to data. The purpose of the first phase of the project was to create a roadmap and collection of resources for data-informed and community-centred decision-making about changes to public space, with an emphasis on the use of digital engagement methods for community and citizen participation. The purpose of the second phase was to test some of the first phase's findings in a practical situation to provide valuable data-driven insights about the recent Spaces for People temporary street intervention measures, whilst exploring alternative ways to gather data through novel evaluation methods.
The first phase of the Open Streets project took place from March-July 2020. Due to the Covid-19 pandemic, the first phase was limited to desk research. It delivered a framework for understanding different stages of a public space transformation process and identifying key types of data that can inform decision-making throughout the process. The framework was accompanied by a compilation of case studies exploring what this could look like in different cities. We hope that this framework can be used as an initial guide to help leaders and planners design and evaluate how they plan for and use data to guide decisions that encompass the complexity of infrastructure, people and the continuously changing nature of public space.
The second phase took place from July-December 2020. It piloted and combined use of different novel monitoring and evaluation methods for public realm interventions to the built environment, including use of sentiment analysis and cycle hire spatial data analysis in combination with qualitative surveys. In this way, it tested in practice key ideas from the first phase report, 'Improving the use of data in decision-making in the transformation of public space’.
The second phase of work had three goals:
• Test at least two novel M&E methods as a proof-of-concept which Jacobs can use to develop their thinking around a potential service offering in digital public perception analysis and data-driven public realm design.
• Feed into active, ongoing public sector built environment implementation projects in Edinburgh, by sharing this insight with City of Edinburgh Council (relating to the Spaces for People scheme, City Mobility Plan and City Centre Transformation) and Jacobs.
• Feed back insights from the work with data-providing partners such as Serco (for example, by providing operational insights around cycle route/number data affected by schemes such as this to feed into their management of the Edinburgh Just Eat cycle hire scheme).
In particular, the second phase used this mix of sentiment analysis, cycle hire data analysis and a qualitative survey to generate insights about the impact of the Edinburgh Spaces for People scheme. Whist more in-depth use of these methods (requiring more time and resource) would be required for more robust insights, this pilot and initial findings demonstrated the value and potential for using different types of data analysis in complementary ways, and how these can together create a more holistic understanding of changes to public space and the impact they have on people and place.
Or view the 3 page summary of our Phase 2 report here:
"A Chartered Landscape Architect and Urban Designer, I lead the Smart Places workstream at the Edinburgh Futures Institute. When originally designing the project proposal it was important to combine an inclusive participatory approach to working with local businesses and stakeholders, whilst also exploring where novel digital engagement tools might help us reach a diverse range of people and navigate the challenges of placemaking safely during a pandemic. I am excited that this engagement will result in the collaborative development of two small-scale prototypes to ‘tweak’ the built environment or digital ‘place’ of two Edinburgh region high streets. These will be built and implemented in situ during June 2021. They will be evaluated for their immediate impact in enhancing these two high streets’ desirability as a place to visit, shop or spend time, with a focus on supporting local independent businesses and the high street’s important role in a community. Through this combination of research and practice, a team including the University of Edinburgh and New Practice architects, an aim to help mitigate some of the immediate challenges for the high street, and an emphasis on sharing our project process and findings to inform longer term learnings and action, I hope through this project we can deliver real positive impact." Jenny Elliott, Project Lead, Edinburgh Futures Institute
"I'm a cultural geographer and researcher. [...] I combine long-term, participatory ethnographic methods with detailed micro-analysis of social interactions to understand how people solve problems [...] and work on better possible futures. The Covid-19 pandemic has caused major disruptions to all of our lives--but in many different, often unpredictable ways. I’m interested in working on the Future of the High Street project because it asks important questions about the ways that specific communities might respond to the situation. In a sense, I’m interested in the many different futures of the High Street--the projects that people want to use the High Street for." Shawn Bodden, Project Officer, Edinburgh Futures Institute
“I'm an award-winning videographer and editor [...] currently pursuing an MFA in Documentary Film Directing at University of Edinburgh. The consequences of the COVID-19 pandemic have affected our lives in unique and difficult ways, bringing to the fore a necessity to adapt. I believe a human's adaptive capacity is found within their creative ability, and I'm excited to play a role in this project precisely because of its goal to elicit positive change through creativity and innovation. It presents a challenge to all those involved - how to negotiate being with people without being with them, or (in my case) how to create moving images without moving images” Megan Miller, Visual Communication Intern, Edinburgh Futures Institute
"New Practice is an architectural practice. The pandemic has compounded long running challenges for local economies and radically changed how we all relate to local places. As a practice committed to place-based development, it is critical that post-Covid recovery focusses not only on economic outcomes, but also on revitalising high streets as critical spaces for the generation of local identity and connection.Over the course of the pandemic, we’ve worked hard to ensure that the voices of communities and local stakeholders remain central to decision making processes. This has meant developing new skills and tools for delivering the sorts of creative engagement that in the past would have taken place primarily in workshops, classrooms and at local events. Translating these fun, collaborative and messy experiences into meaningful and effective remote engagement is a huge challenge, and through the Future of the High Street project we are excited to share our experience and curiosity with a wider team of practitioners, advisors, and researchers and learn more about how innovation and research can play a role in revitalising high streets." New Practice
"The focus on research and learning through this engagement programme means that we are encouraged to try out new ways of working, use new tools and embrace experimentation. For me, the chance to experiment with new technology and novel approaches to working collaboratively with local stakeholders is really exciting. We have spent the last year trying to find ways to promote the voices and agency of communities in really challenging circumstances, when other concerns are very obviously more pressing. What we have learned is that there is no one-size-fits-all approach to remote engagement. We are excited to get to know the communities of Gorgie/Dalry and Dalkeith and build bespoke approaches to co-creation that meet their needs, abilities and interests." Duncan Bain, New Practice (Digital Approach and Technology)
"I am excited to promote a programme where we will have been involved from the beginnings of relationship-building right through to materialising an outcome and studying the potential effects this may have for a community. The Future of High Street project provides a lengthy opportunity for relationship-building with each community before the commencement of the creative engagement programme. This creates an opportunity to generate a truly tailored experience to both communities which will likely strengthen the outputs for each of these locations." Abi, New Practice (Community Engagement)
"I am interested in the Future of the High Street project as it builds on previous work I’ve developed with Jenny Elliott and other colleagues in EFI, looking at how data can be used to support communities, and how community-sourced data can be used to inform policy and drive social change. This project will provide tangible insights into our changing relationships to place and place-making, and help local businesses survive the impacts of the COVID-19 pandemic." Gemma Cassells, Public Sector Lead, Data Driven Innovation Programme
"With more and more shops lying empty, especially in some of our smaller towns, I believe there is huge opportunities for small growers, craftspeople, clothes-makers, up-cyclers, farmers, skincare and soap producers. I am interested in how we can use space differently, by perhaps encouraging small crafts people to share space at the start up phase, thus sharing the costs and risk. Could one business run during the day, while another one uses the space at night? For instance, a café/coffee shop that is open 10-6 may be able to share with a small food producer making jam or pickles, who want to move from working at home from their kitchen to a more commercial space. They could rent the kitchen to use in the evening, allowing the café owner a way to make an additional income and at the same time, help another small business take the next step, before committing to their own premises. We may not return to the days of the butcher, the baker, and the candlestick maker but we can revitalise our forlorn high streets with colour, vibrancy, unique experiences, and products. As people adapt to new ways of working post-covid, I believe there is a great opportunity for small businesses to work together, to share space, and to create a better shopping experience on the high street. For our High Streets to become more viable and vibrant, we need to look towards changing the way we think about using commercial space and adapting the space to work for us." Lynzi Leroy, Scottish Design Exchange Founder and CEO
"As digital technologies play an increasing role in how people act in and upon the world, it’s vital that their voices influence the architecture and experience of emergent hybrid public spaces. I am pleased and intrigued to be part of this project as it has the potential to significantly shift the ways in which places are envisioned, approached and valued." Dr Jo Morrison, Director of Digital Innovation and Research at Calvium, 'Expert' at High Streets Task Force and co-Director of the Association of Collaborative Design
“High Streets and Town Centres are places of creativity and enterprise, where social and cultural interaction drives innovation and wealth-creation. They provide a sustainable core where all parts of society can come together and share resources and services. Their density means that shops, workplaces, leisure, culture and public services are near, they are still where public transport goes, and are accessible to the whole community. These long-established places are our true eco-towns, resources whose health is critical to a sustainable future. Our towns and high streets are critical to Scotland’s future social, environmental and economic success which is why this project can create key learning and resources for others to use.” Phil Prentice, Chief Officer, Scotland's Towns Partnership, National Programme Director of Scotland’s Improvement Districts and Director of UK High Streets Task Force
"I am interested in this project because [through my work] I have seen local town centres with a high turnover of businesses, [and a] lack of proper investment that has resulted in them looking tired and dated. Improvements identified through Public Life Street Assessments and community engagement have not materialised due to other aspects being prioritised. The current circumstances have shown that local town centres are needed so that people can shop local." Andy Edwards, Transport and Environment Manager
"Gorgie/Dalry town centre – one of nine town centres within the city – has enormous potential to help drive future sustainable economic growth in Edinburgh." Kyle Drummond, City of Edinburgh
"People’s relationships with the places in which they live and travel are bound up with the social and cultural meanings embedded in the built and natural environment. The pandemic has precipitated changes in the ways in which we engage with our surroundings, in some cases accelerating existing changes. With signs of a growing appreciation and desire for localism, it’s important places adapt to ensure they offer viable, valued spaces rich in social meaning which allow local people to feel a sense of belonging. This necessitates a holistic approach which recognises and draws on the rich tapestry of ways that different people and groups understand the (specific) high street. As an Edinburgh (and Gorgie) resident, this project offers an opportunity to help shape how local high streets are configured." Stephen McConnachie, Connected Places Catapult
"I’m pleased to be part of this work, following on from my involvement in ‘SmartPlaces’, and now looking at the future of local spaces and places. A lot of my work is internationally focussed, but really, it all starts at home. We’ve all spent more time than ever in our local area this year and immediate surroundings. It couldn’t be better timing to re-open the conversation about making great places to live. It’s timely to bring the learning from digital engagement and opportunities of new technology, and I’m delighted to be working alongside experts in placemaking, design and communities." Niamh Webster, Policy Advisor (UK Government secondment from Scottish Government)
"Participation in the advisory board is of particular interest as I am currently spearheading the “Shop Here This Year” (shop local) campaign across Edinburgh’s 11 town centres (including Gorgie/ Dalry). This will promote resilience, improve access to business support services and encourage collaboration between Edinburgh’s local business communities during and through the impact of the COVID-19 pandemic." Lindsey Sibbald, Business Growth and Talent Development Lead, Business Gateway Growth Adviser
"This project develops and builds on Edinburgh Living Lab’s work on integrating data-driven innovation and human-centred design to improve places for people. Future of the High Street is also a demonstrator project for the Data and Design Lab, a new initiative that I am advising on in the University’s Covid Beacon programme." Cat Magill, Senior Advisor, Edinburgh Living Lab and Data and Design Lab
"It can only be hoped by looking at creating a resilient high street during the current situation we can create resilient places in the face of environmental and associated changes. The high street forms an important part of our towns and cities and is crucial in the 20 minute neighbourhood. We should not be talking about the preservation of our high streets but the flourishing of them." Gerard O'Brien - Senior Design Officer, Architecture & Design Scotland
"I am delighted to participate in the Future of the High Street project, both because of the direct benefit to Dalkeith and because of the potential for a much wider contribution to the national conversation on this subject." Douglas Strachan - Founder and Chairperson, One Dalkeith Development Trust
"It is clear that the way people shop and socialise has changed and that the traditional model of the high street as the retail and social centre of the town is becoming less dominant, as it competes with online and out of town shopping for custom and footfall. Yet the high street is a key part of the identity of a town, and the unique story of each town can play a very important role in encouraging civic pride and community cohesion. [...] The High Street still has, and could continue to have, significant economic importance at the local and regional level." Andrew Ralton - Economic Development Officer, Midlothian Council
The aim of these events is to open up new conversations and connections between university researchers, industry practitioners and local people, to share knowledge and create a network of people working to improve local places using either community engagement and/or data/tech approaches. We also hope they will start to identify what some key built environment challenges of mutual interest might be for people across Edinburgh. This will feed into EFI’s work longer term, with discussions, connections and thinking all acting as a pre-cursor to a series of in-person physical events and Smart Places exhibition and conference which we hope can take place later in the year.
In the shorter term, the Smart Places work has directly led to a new, Scottish Funding Council funded project called 'The Future of the High Street' which was developed based on the challenges identified via these discussions and events. This is being delivered over a 6 month period from January - July 2021. You can find out more here.
As we consider the way forward into a changed and changing world, EFI seeks to put research, education and engagement in the service of the wider community and to support recovery and regeneration. The Smart Places initiative will contribute to conversations and activities in core sectors linked to the Data-Driven Innovation and City Region Deal contribution including creative industries; tourism and festivals; financial services/fintech; public services/data civics; future infrastructure; and ethics of data and AI.
City of Edinburgh Council